@ Laura, thanks. My intention is to write for memes and group writing projects only when a) they fit with the theme of my blogs b) they’ll be of interest to my readers – although that still leaves quite a lot of licence to write them according to your topic, values, and overall style and tone. There’s an interesting discussion on this subject at Converstations – you can follow the link here:
http://www.converstations.com/2007/06/can_you_go_blog.html

Joanna

I especially agree with number one. People forget that e-mails and other forms of written communication can be forwarded, saved, and otherwise spread about.

@ Joan, thanks for sharing this resource. I have to say part of the paper mountain at my place of work was too many press releases (doesn’t less is more apply here too?) but learning how to write them for maximum impact has got to be a valuable part of the business writing toolbox.

I’m offering a free email course called “89 Ways to Write Powerful Press Releases.”

I explain why we should no longer be writing press releases only for the press, but for consumers who can find the releases online, click through to our websites and enter our sales cycle, even if journalists don’t think our release is worthy of attention.

The course includes several terrific press release samples as well as “before” and “after” makeovers.

You can sign up for the free tutorial at http://www.PublicityHound.com/pressreleasetips/art.htm

It’s a very long tutorial but please stick with it. By the time you’re done, it will be like earning a master’s degree in writing and distributing press releases. And you’ll know more about this topic than many PR people.