20 ways to cut your words and help to save the planet

“Clutter is the disease of… writing. We are a society strangling in unnecessary words, circular constructions, pompous frills and meaningless jargon” (William Zinsser)

Writers and writing coaches like to rail against flabby writing. But what if this verbal clutter wasn’t just getting in the way of us writing with clarity and style – what if it was also draining the vital resources of the planet?

Think about this.

  • Paper makes up about a third of business waste
  • The average office worker uses 10,000 sheets of paper a year (sounds like an under-estimate to me)
  • It takes about 17 Watt-hours (Wh) of electricity to make a sheet of paper from wood. Using recycled paper is only part of the answer: it still takes 12 Wh to make 100% recycled paper
  • It costs more to make paper than to generate electricity – so the cost of five sheets of paper is about the cost of running four 80 W bulbs for an hour
  • Poor business writing wastes the time and energy of the people who have to read it. (Some clever people estimated the economic cost to be a £10bn drain on the UK economy).

Paper is a key resource for business. But the focus tends to be on purchasing recycled paper, recycling the paper you’ve used, and using paper more wisely – things like printing on both sides of the sheet.

I’ve yet to see much written about going one back the supply chain: reducing the number of words that we’re putting on the paper in the first place.

Reducing waste makes much better economic sense than recycling it. Reducing the waste from your words is also good for your writing, for the people who are reading it – and for your reputation at work.

Ready to do your bit? Here’s a free guide to help you get started.

20 ways to cut your words and help to save the planet

Before you start writing

1. Stop and think: do you need to write at all? Could you call or talk to a colleague instead?

2. Make the time to make it short: it takes time to think, to edit, to sharpen you words – but you’ll save the time of everyone who has to read it

3. Consider your colleagues: they’ll thank you for the time and mental energy you save them

4. Change your state: most of the verbal clutter is to cover our fear of the message. Get clear and confident about what you’re saying – then cut the flab away

5. Set a limit: work out your average word count and cut it in 2. Challenge yourself to write to that limit.

6. Get clear on what you want to say before you start: what is your point again?

When you’re writing

7. Cut the introductions: watch the extra words at the start of your e-mails and reports. “I’m writing to advise you that…” Just get straight to the point.

8. Stop apologising: cut out the words that reduce your impact “a little” “rather”, “sort of”,” kind of”

9. Get active: use the active not the passive voice. (“The boy kicked the ball” not “the ball was kicked by the boy”.) Denman reckons you can lose 1 page from a 4 page report just by rewriting it with active words.

10. Use short words: think of the saving on ink and paper!

11. Drop the thesaurus: it’ll lead you astray with long and complicated words

12. Don’t be too intense: cut out unnecessary words like “very”, “most”, “really”, totally”

13. Cut out redundant adjectives: “future” plans, “general” consensus, “new” innovation

14. One adjective: why write about a “key and important decision” when just one will do?

15. Watch for business clutter: keep an eagle eye for the meaningless business words that creep into our writing, like “focused” “essential” “crucial” “ongoing” “upcoming”

16. Use plain words: business language uses more paper! Go for “more” not additional, “learn” not ascertain, “try” not endeavour

When you’re done

17. Cut it in half: Zinsser suggests we can reduce most drafts by 50% by cutting out the clutter

18. Edit your work: adopt the eagle eye of an editor before you send it off – and cut some more. If you have to print to edit – make sure you’re using recycled paper – and recycling your discarded words

19. Encourage others: clear crisp writing is a model that others will follow. Encourage your colleagues to cut the waste. Make brevity a value in your workplace.

20. Celebrate: you’ve just cut the waste from your writing, saved your colleagues time and energy, boosted your reputation at work and made a small contribution to the future of the planet.

This post is a contribution to Blog Action Day: a world-wide conversation on the environment. A chance to write, read, listen, connect and learn about ways that we can make a difference.

You can quote me on all the suggestions for reducing your words at work… but the references on resource use come from elsewhere: loss to the economy, wasted paper, cost of paper