Comments on: How to Use Bullet Points, with Bullet Points as a Guide http://confidentwriting.com/2007/10/bullet-points-1/ The art of writing, for non writers Tue, 28 Feb 2012 07:00:31 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: How to write with confidence: your writing tips | Confident Writing http://confidentwriting.com/2007/10/bullet-points-1/#comment-3121 How to write with confidence: your writing tips | Confident Writing Tue, 05 Aug 2008 14:03:41 +0000 http://confidentwriting.com/?p=225#comment-3121 [...] Contributed by Brad Shorr (Word Sell Inc) [...] [...] Contributed by Brad Shorr (Word Sell Inc) [...]

]]> By: Joanna Young http://confidentwriting.com/2007/10/bullet-points-1/#comment-666 Joanna Young Tue, 23 Oct 2007 07:12:57 +0000 http://confidentwriting.com/?p=225#comment-666 Brad, thanks for that. It confirms what I was thinking - that the writing tools won't help you if don't still do the work of getting clear what you're trying to say, and boiling it down to the smallest number of words. Joanna Brad, thanks for that.

It confirms what I was thinking – that the writing tools won’t help you if don’t still do the work of getting clear what you’re trying to say, and boiling it down to the smallest number of words.

Joanna

]]> By: Brad Shorr http://confidentwriting.com/2007/10/bullet-points-1/#comment-665 Brad Shorr Mon, 22 Oct 2007 16:52:24 +0000 http://confidentwriting.com/?p=225#comment-665 For sales communication, I love bullet points because they force me to be disciplined in my thinking. Bullet points are enormously effective for explaining product/service benefits to a customer. But to make bullet points work, you have to clearly think out and distinguish each particular benefit, and then express each one in the fewest possible words. It can be a laborious process, but the end result is a summary that sticks in the customer's mind and yours! For sales communication, I love bullet points because they force me to be disciplined in my thinking. Bullet points are enormously effective for explaining product/service benefits to a customer. But to make bullet points work, you have to clearly think out and distinguish each particular benefit, and then express each one in the fewest possible words. It can be a laborious process, but the end result is a summary that sticks in the customer’s mind and yours!

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