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Why I love Brian Clark
- Is it because he knows how to make his reports go viral?
- Is it because he can teach me how to set up a quality, monetized coaching site?
- Is it because he chose to write about the butterfly effect on Blog Action Day?
I love all those things – but they’re not the reason I love the copyblogger.
No, I love him because he writes about the importance of parallelism in bullet points.
Yep, parallelism.
- The same part of speech
- The same sense and meaning
- The same grammatical form
“Symmetrical” he might say.
Sweet music to my ears.
I decided things were getting a bit too blogging serious round here so I’m going to try and inject some more fun stuff over the weekends. (What do you mean parallelism isn’t fun? It is for me!) All in the interests of experimentation you understand – and keeping my motivation high.
More on bullet points and clarity next week.
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I love parallelism, too! Too many people don’t seem to understand the concept and it drives me nuts to see unparallel lists.
I think parallelism is a ton of fun when done well. It’s a great way to create a rhythm or a mood in a piece.
Hi Carol
Good to hear from a kindred spirit!
Joanna
Hi Rebecca, thanks for calling by.
I think rhythm has a lot to do with it. Sometimes I want to use parallel bullet points to cut extra words - but sometimes I find they work better with the repetition of the same intro. I think it’s the rhythmic effect at work.
More on bullet points next week - I hope you’ll be back for that
Joanna
Joanna -
I’m right there with you. This is a ton of fun!
Ann
Hi Ann - that’s great! I’m not sure what you’re finding the most fun though - me being less serious, talking about the great Brian Clark, or salivating over bullet points!!!
Joanna
Joanna,
I love Brian too. Which is why I emailed this very same to you this morning.
Oppps, I should have read your blog first
No problem Cat - I am happy that you thought of me in relation to Teaching Sells
Joanna
Not that I don’t love Brian, but I have to admit it’s the bullet points!
That’s funny Ann. I’ll have to make sure I keep on using them right now I’ve found out about how much you and others like them!
Joanna