Why I love Brian Clark
- Is it because he knows how to make his reports go viral?
- Is it because he can teach me how to set up a quality, monetized coaching site?
- Is it because he chose to write about the butterfly effect on Blog Action Day?
I love all those things – but they’re not the reason I love the copyblogger.
No, I love him because he writes about the importance of parallelism in bullet points.
Yep, parallelism.
- The same part of speech
- The same sense and meaning
- The same grammatical form
“Symmetrical” he might say.
Sweet music to my ears.
I love parallelism, too! Too many people don’t seem to understand the concept and it drives me nuts to see unparallel lists.
I think parallelism is a ton of fun when done well. It’s a great way to create a rhythm or a mood in a piece.
Hi Carol
Good to hear from a kindred spirit!
Joanna
Hi Rebecca, thanks for calling by.
I think rhythm has a lot to do with it. Sometimes I want to use parallel bullet points to cut extra words – but sometimes I find they work better with the repetition of the same intro. I think it’s the rhythmic effect at work.
More on bullet points next week – I hope you’ll be back for that
Joanna
Joanna -
I’m right there with you. This is a ton of fun!
Ann
Hi Ann – that’s great! I’m not sure what you’re finding the most fun though – me being less serious, talking about the great Brian Clark, or salivating over bullet points!!!
Joanna
Joanna,
I love Brian too. Which is why I emailed this very same to you this morning.
Oppps, I should have read your blog first
No problem Cat – I am happy that you thought of me in relation to Teaching Sells
Joanna
Not that I don’t love Brian, but I have to admit it’s the bullet points!
That’s funny Ann. I’ll have to make sure I keep on using them right now I’ve found out about how much you and others like them!
Joanna