I think part of the answer is that different approaches will work for different people – and I’d encourage you to go with whatever works for you.

Another part might be around the purpose of your writing – for example if it’s to communicate something about your business you might have a clear point in mind that you know you need or want to express – but just can’t work out how. That might be a different kind of process to one that’s more exploratory, curious, full of possibilities.

And then there’s the question of how you go back and structure the work after the words are down. I think a lot of (most?)people need some kind of framework to hang their writing or indeed their editing on. If you’re cutting like crazy – I suppose I’m wondering what it is that you’re cutting to reveal?

Which would probably take me back to my three points as providing some kind of structure (for those at a loss to know where to start). It’s a framework to hang your words on. I didn’t know what precise words I was going to write (or in this case say) but I did know I wanted one point (a simple framework will help), to create a positive state (belief and confidence [that structuring your writing is possible]) and to get from A to B (don’t know how to structure… to some idea of how to give it a go… in 3 and a bit minutes)

Not sure if that’s entirely answered your point – I’ll keep mulling it over meantime

Joanna

If you know what you’re going to write why write it? I know that sounds facetious but bear with me. When I start writing a blog or even a comment like this I have an idea what I’m going to write but it is through the process of writing that I clarify those ideas. I’m often surprised with what ends up on the page.

Sometimes I think I know what I’m on about but as soon as I put the words on the page it is obvious I’m out of my depth. The important thing for me is to get the words out of my head so that I can distance myself from them. It is hard trying to be objective when everything is on the inside. So I tend to dump and trim like a maniac afterwards. Structure for me has to come last, not first. I need something to structure and that’s when the point I’m trying to make reveals itself.

I’ve seen your recent blogging glory – I’m really pleased for you. Next stop a gig at Copyblogger??

As for the workshop – can’t say just yet, but will keep you in the loop…

Joanna

I’ve been doing a lot of work on my own writing recently having just started writing ‘professionally’ for some more prominent blogs than my own!! As far as structuring writing for the web (blog posts) goes, I use this process/structure…

1) Think about the point I want to make and more importantly, what I think specific audiences will want to read
2) Craft an initial title
3) Bullet-point the key points
4) Flesh each point out
5) Write the intro and then the conclusion – ensuring that the intro induces a state of wanting to read more and that the conclusion summarises everything a reader has just read and goes away knowing how it will benefit them.
6) Go and re-order the points if necessary
7) Go back and edit ruthlessly

I’ve basically modelled my style and structure on what seems to work for some of the most popular writers around the blogosphere and then tried to put my own slant on it.

Of course it takes me an age to craft each piece at the moment but I’m still learning and hoping it (I) will get much faster!

Where ‘sunny and warm’ are you thinking of for the workshop???