How to Write a Blog with 5 Straight As
Authority, attraction, authenticity, audience, and approachability: five As that get to the heart of what it means to blog.
How to Promote Your Services Without Breaking Rapport
How to use frames as a way of organising your content, as part of a general approach to promoting your services without breaking rapport with your readers.
How to Write an About Page
How to approach writing an “about” page on your blog, and some tips and suggestions from blogging pros on how to go about it.
A Web Designer’s Guide to Writing Well
Applying some of the lessons of web design to the way you write, and organise your written material.