Comments on: 5 Ways To Put Some Heart Into Your Business Writing http://confidentwriting.com/2008/02/5-ways-to-put-s/ Kindness, clarity, confidence, compassion. Watchwords for writing on the web. Thu, 02 Feb 2012 09:25:45 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Joanna Young http://confidentwriting.com/2008/02/5-ways-to-put-s/#comment-1447 Joanna Young Thu, 14 Feb 2008 14:38:23 +0000 http://confidentwriting.com/?p=325#comment-1447 Catherine, make it personal is good advice (but wouldn't have fitted into my spelling of heart!). That doesn't have to mean over-familiar (I'm sure I'm not alone in getting bugged by that) or as you say over-flowery. It means focusing on the connection between you, and the value you can add for the person who's reading your words. Joanna Catherine, make it personal is good advice (but wouldn’t have fitted into my spelling of heart!).

That doesn’t have to mean over-familiar (I’m sure I’m not alone in getting bugged by that) or as you say over-flowery.

It means focusing on the connection between you, and the value you can add for the person who’s reading your words.

Joanna

]]> By: CatherineL http://confidentwriting.com/2008/02/5-ways-to-put-s/#comment-1446 CatherineL Thu, 14 Feb 2008 12:43:29 +0000 http://confidentwriting.com/?p=325#comment-1446 Hi Joanna - this is a great piece. I get so many rubbishy business letters through my door. How annoying is is to spend thousands of pounds with a company and they can't even be bothered to personalise the letter? I try to make the letters I send out as personal as possible. I try to be brief - and as you say, no silly business language or flowery stuff. And I focus on what's in it for the customer - not me. Hi Joanna – this is a great piece. I get so many rubbishy business letters through my door. How annoying is is to spend thousands of pounds with a company and they can’t even be bothered to personalise the letter?

I try to make the letters I send out as personal as possible. I try to be brief – and as you say, no silly business language or flowery stuff. And I focus on what’s in it for the customer – not me.

]]> By: Joanna Young http://confidentwriting.com/2008/02/5-ways-to-put-s/#comment-1445 Joanna Young Wed, 13 Feb 2008 17:22:02 +0000 http://confidentwriting.com/?p=325#comment-1445 Hi Amy, it certainly takes practice to write in an everyday style - and it can take us a while to throw off other styles whether that's business-speak, academic writing or rigid grammar rules we learned at school. But it's fun to practice! Joanna Hi Amy, it certainly takes practice to write in an everyday style – and it can take us a while to throw off other styles whether that’s business-speak, academic writing or rigid grammar rules we learned at school. But it’s fun to practice!

Joanna

]]> By: amypalko http://confidentwriting.com/2008/02/5-ways-to-put-s/#comment-1444 amypalko Wed, 13 Feb 2008 11:12:12 +0000 http://confidentwriting.com/?p=325#comment-1444 Lovely piece, Joanna. It really calls to what I'm trying to do with my own writing. One the things that I struggle with the most is using everyday language, as I find it so easy to slip into formalised, academic prose. As long as I'm conscious of it, I know that can edit it out on my rewrite. I know some of it still slips through, though! Really excellent tips, Joanna. Lovely piece, Joanna. It really calls to what I’m trying to do with my own writing. One the things that I struggle with the most is using everyday language, as I find it so easy to slip into formalised, academic prose. As long as I’m conscious of it, I know that can edit it out on my rewrite. I know some of it still slips through, though!
Really excellent tips, Joanna.

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