Inclusive Language: I, We, and You
One of the questions that emerged from the discussion on Obama’s inaugural address was his use of inclusive language, in particular his use of “we” rather than “you”. I was left with a slight niggling thought that I haven’t had…
How to Promote Your Services Without Breaking Rapport
How to use frames as a way of organising your content, as part of a general approach to promoting your services without breaking rapport with your readers.
How to Use Bullet Points, with Bullet Points as a Guide
Illustrating how to use bullet points, with a post written in bullet point style.
Bling writing
Add some bling to your writing as well as your blog.
Blogging with rapport: more than words
How to add signs and signals into your blog as a way of developing rapport with your reader.